Florondo

Without new business, your restaurant won’t be able to grow. You need a constant stream of new customers to replace those you lose as a result of customers relocating, switching jobs, or changing dining habits. Here are six strategies for getting more customers through your doors.

1.Market Your Restaurant In Hotel Rooms
Business travellers and people on holiday may not be familiar enough with your town to know where to find an excellent meal. You can give them a hand simply by doing some hotel room marketing. Talk to hotels within your three-mile radius area and ask if you can place menus and advertisements in their rooms and lobby area. Some hotels have a “Nearby Attractions” list which they provide for their guests. You can ask to be added to the list. When guests get hungry and start trying to figure out where to eat, you’ll be one of the first restaurants to come to mind.

2.Form A Strategic Alliance With Event Venues
After a concert or sporting event, people are hungry and want to eat. Remember that people sometimes travel a long distance to come to these events, so they don’t want to travel home on an empty stomach. One venue in the United States showed a nearby restaurant’s advert on all of the venue monitors between concert acts. After the concert was over, that restaurant was packed with concert goers. You can do your part by promoting upcoming events of that venue at your restaurant.

3.Enter Contests
One of the biggest ways to get some media attention and, therefore, to attract new business is by winning a contest. For example, enter your chef in a cooking contest. Read restaurant publications and browse the Internet to find out about any contests you may be able to enter. If all else fails, create your own contest and invite local restaurants to participate. Then, even if you lose, you’ll still generate great publicity and get new patrons in your door.

4.Sell Gift Certificates
Your loyal customers may want their friends and family members to give you a try. Provide them with your gift certificates, so they can buy these as presents for loved ones. A gift certificate allows the recipient to try your restaurant completely risk-free since they usually don’t have to pay anything for the experience. Plus, each gift certificate serves as a referral to your establishment. Make sure your gift certificates come in flexible amounts so that buyers have the freedom to decide how much to spend.

5.Give Samples Out At Busy Locations
Send your food on the road if you really want to lure in new customers. Go to locations that have a lot of human traffic, such as shopping centres, supermarkets, parks, etc, and offer samples of some of your most tasty food to everyone that passes by. When they stop to take a sample, give out a menu, business card, or a coupon so that they’ll know exactly where they can go in order to taste more of your scrumptious food.

6.Offer “Happy Hour” Specials
At the end of a hard day, many workers want to relax and unwind before heading home, so invite them to your restaurant for some “happy hour” specials. Drink specials and low-price finger food buffets are both good ideas. You could also have Frequent Diner cards for happy patrons so that after so many drinks they receive a free drink or a discount on their meal if they decide to stay for dinner. Inform all local businesses about your offer.

Copyright © 2004 Habiba Abubakar and Emprez. All rights reserved.

Habiba Abubakar, a.k.a. Restaurant Marketing Diva, is the author of40Proven Strategies ForAttracting A Continuous Flow Of New Customers To YourRestaurant.Habiba helps restaurant owners and managers who are struggling to attract more customers and are finding it hard to build customer loyalty.Be sure to sign up foryourFREEcopy of her revealing report, FOUR Things You Can Do To Skyrocket Your Restaurant’s Profits In 90 Days or Less. Just go tohttp://www.emprez.com.

Copyright 2006 Ronald Hudkins

If you are wisely attempting to put some assets into a trust (inter vivos) in your lifetime, then you have been paying attention to the important differences between wills and trusts. A trust created during your life will be far more secure with respect to its ability to withstand challenges to how your assets are to be distributed during estate planning than a will. Making a trust is a brave thing to do, because it telegraphs, to a certain extent, what you are going to do with your assets while you are still alive. This is what insulates it from attacks on your capacity, because it is unlikely, for example that, one of your relations is going to say you are insane or feeble and unduly influenced by another of your relatives to your face and this makes the trust a far surer bet than a will, in some cases.

However, the trust also may engender hard feels regarding the exclusion of a relative and those feelings will become known to a person creating a trust while they are still alive. This is the advantage of a will — if people don’t like it, you will never know. The will maker is long gone when those that don’t like what they have done contest the will and those that do like it try to defend it. Although, it should be noted that clever drafting should be able to alleviate the necessity of either a contest or a defense. That is why you need a clever estate planning attorney to create your will rather than just a form. The attorney that creates your will often defends its contents, or in other words, their understanding of your wishes. The trust is a different story, because your trust will be administered by someone (called the trustee) for the purpose of those that the trust benefits (the beneficiaries).

One of the paramount problems of forming a trust is deciding what powers the trustee has and what powers they do not have relative to the assets you have placed in trust. Remember that a trustee is already assumed to have a duty to benefit the trust and that many states have laws regarding what a trustee can and cannot do, if the settlor (the creator of the trust) does not specify otherwise. But, again, you don’t want to leave the financial destiny of your trust up to the state any more than you want the state to decide who gets your assets. Your wills and trusts attorney will be able to give you a list of the traditional powers of a trustee in your state and tell you what they mean. Many of the powers concern what type of assets the trustee can invest in on behalf of the trust. For example, the trustee is sometimes prohibited from buying general securities for the trust because they are considered too risky. But, if you have chosen your trusted stock broker as your trustee and she has agreed, then this might be exactly the restriction you don’t want. Consult with your attorney about the kind of trust you would like to create and what the rules are in your state. Remember, that these rules are there to cover the bases in case you don’t make your own rules. Understanding the rules that are there, and why, will give you a sense of the kinds of rules that might be good and the ones that you would rather not have. In addition, you will be able to give the trustee more freedom than the state rules would allow, or less, depending on how conservatively you want your assets to be managed.

Be prepared to have a candid conversation with your attorney regarding what the rules are and what you would like to see happen. It is good to remember that your estate planning attorney has seen many trusts and understands how they work. Sometimes restrictions that seem good today might be the very restrictions that cripple your trust in a vastly different economic environment. In some cases, a trust may span several decades and the trustee may change along with the climate the trust was created in. When radical economic changes have occurred, a trust with greater flexibility will be beneficial. So you have a lot to think about as you enter the exciting world of forming a trust. Don’t let rules be off-putting, they are there as guides and when you understand them you will have a greater understanding of what you need. Ask your estate planner to give you information about the current rules and some general advice about how to choose a trustee.

About Ronald E. Hudkins; Ronald Hudkins is a retired U.S. Army Military Police member that was assigned as a staff researcher. He has coordinated with military and criminal investigators, set on court marshals and worked closely with the Staff Judge Advocate Generals Office (JAG). He has a keen sense of legal matters – their interpretation, initiatives and guidelines. For imperative financial planning needs he suggests his book “Asset Protection and Estate Planning for All Ages.” Additionally, he offers a Free Newsletter at his web site: www.AssetProtectNow.com

You have probably asked this question over and over again: “What does it take to be wealthy?” And I am sure that you already read many of the books out there talking either directly or more generally about this subject. And you got hundreds of well intentioned advices on how to “do” that. Yet it well might be that you didn’t achieve it right away, because if you would have “made” it you would not read this right now!

First of all you got to figure out what “Wealth” means for you! For some us it just means a whole lot of money, millions or even billions of Dollars! For others it means Wisdom, Knowledge, Experience, Love, Spirituality…you name it. So, what is it you are striving for?

What I found is that there is a basic process to get wealthy no matter what kind wealth we are looking for. There are some “Universal Principles” our life obeys to whether we believe it, understand it or ignore it! These principles always work!

I am talking about facts, real science or the World of Quantum Physics! During thousands of years the mystics have already talked about it, talked about what is going on in our universe and who is in charge of your life. And now Quantum Physics proves it bit by bit! We are living in a universe of energy and thus are obeying the physicals laws applicable to that. In simple words: By and through our thoughts we create our lives, every second of it! The good news is that we now know that we are in charge; however the bad news is that most of us run on autopilot all the time creating more and more of that we don’t want! That’s what the mystics talked about and they might wonder what took us so long to get there.

There were always a few people in history and nowadays who truly understood this principle and made it work for them, Abraham Lincoln, Albert Einstein, Henry Ford to name a few. Many people dismiss this knowledge as “just too esoteric”! But what means esoteric? The dictionary says “confined and understandable only by an enlightened inner circle”! And then there is “exoteric”: “suitable for the general public”. During all these millenniums only the exoteric knowledge was given away to most of the people. Only a very exclusive group of elite people got to know the esoteric secrets! But now we are in the information age and anybody, who wants to truly understand what’s going on, has access to this knowledge, mainly via the discoveries of quantum physics!

If we consciously apply that knowledge in our own life, in our society, and in business at large the possibilities are infinite! We are living in the illusion of lack, which keeps us in fear that we might not have enough to survive! And this fear drains our energy and we become weak only thinking about what we don’t have or we believe we lack. And so we create more of that lack! Like attracts like and the Law of Attraction just works and delivers what you are thinking about, no exceptions!

There is only one way to get out of this trap: We must become conscious, must know and understand what is holding us back: Fear and Obligation! We must understand the Universal Laws and use them to our benefit! There is more than enough for all of us; this is a universe of abundance!

Imagine for a moment the implications this could have on your life and your business and then decide what you are going to do, what choices you are going to make. Wouldn’t be NOW the right moment to start, learn and expand yourself to new heights beyond your wildest dreams?

Walter H. Groth
Institute for Life and Career Transition
www.truelifepurpose.com

Walter H. Groth founded the Institute for Life and Career Transition http://www.truelifepurpose.com with offices in Laguna Beach and Munich. He is a proven expert in helping people to identify and reach their goals in life. He specializes in Teaching and Coaching Businesses and Individuals the Power of Personal Growth and how to leverage this with a “Life-Strategy” and down to earth steps and actions to take to reach your goals. Your success in Life and Business can only grow to the degree you personally grow!
If you believe also have a lot more potential than your real world success shows, please contact info@truelifepurpose.com and we will be happy to explain our process to you.
Check it out: http://www.truelifepurpose.com