<?xml version="1.0" encoding="UTF-8"?>
<rss version="2.0"
	xmlns:content="http://purl.org/rss/1.0/modules/content/"
	xmlns:wfw="http://wellformedweb.org/CommentAPI/"
	xmlns:dc="http://purl.org/dc/elements/1.1/"
	xmlns:atom="http://www.w3.org/2005/Atom"
	xmlns:sy="http://purl.org/rss/1.0/modules/syndication/"
	xmlns:slash="http://purl.org/rss/1.0/modules/slash/"
	>

<channel>
	<title>Florondo &#187; Brand Marketing</title>
	<atom:link href="http://www.florondo.com/archives/category/brandmarketing/feed/" rel="self" type="application/rss+xml" />
	<link>http://www.florondo.com</link>
	<description>
</description>
	<lastBuildDate>Wed, 28 Jul 2010 22:26:24 +0000</lastBuildDate>
	<generator>http://wordpress.org/?v=2.9.1</generator>
	<language>en</language>
	<sy:updatePeriod>hourly</sy:updatePeriod>
	<sy:updateFrequency>1</sy:updateFrequency>
			<item>
		<title>Replica Maurice Lacroix Skeleton Manual Winding Wristwatch (332 Words)</title>
		<link>http://www.florondo.com/archives/2010/06/25/replica-maurice-lacroix-skeleton-manual-winding-wristwatch-332-words/</link>
		<comments>http://www.florondo.com/archives/2010/06/25/replica-maurice-lacroix-skeleton-manual-winding-wristwatch-332-words/#comments</comments>
		<pubDate>Sat, 26 Jun 2010 02:51:50 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Brand Marketing]]></category>
		<category><![CDATA[Business Opportunities]]></category>
		<category><![CDATA[University of Jewelers]]></category>
		<category><![CDATA[luxury brand]]></category>
		<category><![CDATA[Maurice Lacroix Watches]]></category>
		<category><![CDATA[replica watches]]></category>

		<guid isPermaLink="false">http://www.florondo.com/archives/2010/06/25/replica-maurice-lacroix-skeleton-manual-winding-wristwatch-332-words/</guid>
		<description><![CDATA[Maurice Lacroix is not so frequently heard as the world famous watch brand like Rolex, Chopard, Tag Heuer, Omega, Cartier or others. However, it is a prestigious brand of Swiss watches from the Canton of Jura. &#8220;Maurice Lacroix&#8221; does not refer to the actual person but was invented for marketing purposes. Above information is my [...]]]></description>
			<content:encoded><![CDATA[<p>Maurice Lacroix is not so frequently heard as the world <a href="http://www.watcheslux.com">famous watch brand</a> like Rolex, Chopard, Tag Heuer, Omega, Cartier or others. However, it is a prestigious brand of Swiss watches from the Canton of Jura. &#8220;Maurice Lacroix&#8221; does not refer to the actual person but was invented for marketing purposes. Above information is my first knowledge about this watch brand after searching a long online. You may be skeptical that why I introduce it here. All should be ascribed to my coming across of a replica Maurice Lacroix watch at idolreplicas.com. </p>
<p><a href="http://www.idolreplicas.com/maurice-lacroix-replica-watches.html">Replica Maurice Lacroix watches </a> were introduced just after the launch of the genuine Maurice Lacroix. They are exactly as good as those original timepieces of this brand since each detail of counterfeit Maurice Lacroix is cautiously crafted. Don&#8217;t look down upon replica watches! You should know that those high quality imitations can be your life-long companions. They appear almost the same as the originals and have the approximate functions. Their <a href="http://www.ebuy4cheaps.com/replica-watches.html">replica watches</a> only divergence relies on the making materials and manufacturing authority. Frankly speaking, this is my first time to touch replica Maurice Lacroix watch. However by the first sight, I am completely attracted by it. Below, I am about to introduce one of its skeleton manual winding wristwatch to all of you.</p>
<p>It comes with round case in fashionable rose gold. However, the most eye-catching scene should be its skeleton dial accented with grey stick markers as well as the complicated and mechanical beauty of the inner parts. At the right side of the watch, there is the screw-in watch crown which is used to adjust the exact time. High quality hand-winding movement is equipped inside to assure the precise timing. It is finished with scratched mineral crystal glass and genuine leather strap. Moreover, this counterfeit wristwatch is waterproof for daily water sports. The point is that it is just sold at $103. What a low price it is! Seen from any perspective, it is a watch that is worthy of buying. </p>
]]></content:encoded>
			<wfw:commentRss>http://www.florondo.com/archives/2010/06/25/replica-maurice-lacroix-skeleton-manual-winding-wristwatch-332-words/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Business Commercializing Demands Better Tools</title>
		<link>http://www.florondo.com/archives/2010/03/14/business-commercializing-demands-better-tools/</link>
		<comments>http://www.florondo.com/archives/2010/03/14/business-commercializing-demands-better-tools/#comments</comments>
		<pubDate>Sun, 14 Mar 2010 05:30:05 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Best Marketing]]></category>
		<category><![CDATA[Brand Marketing]]></category>
		<category><![CDATA[Creativity]]></category>
		<category><![CDATA[Card]]></category>
		<category><![CDATA[Holders]]></category>
		<category><![CDATA[Oyster]]></category>
		<category><![CDATA[Wallets]]></category>

		<guid isPermaLink="false">http://www.florondo.com/archives/2010/03/14/business-commercializing-demands-better-tools/</guid>
		<description><![CDATA[Oyster holders allow for one of the cost-effective methods, which ensures a visual place for your company or brand and provides many great opportunities to publicize your organisation. It is a stylishly designed promotional ware, which makes an superior advertising platform for your society and offers a solid platform for your business organization. Card holders [...]]]></description>
			<content:encoded><![CDATA[<p>Oyster holders allow for one of the cost-effective methods, which ensures a visual place for your company or brand and provides many great opportunities to publicize your organisation. It is a stylishly designed promotional ware, which makes an superior advertising platform for your society and offers a solid platform for your business organization. Card holders enable you to match the need as well as the taste of your future customers. It is a perfect token of usefulness, which grants an original, working and a trustworthy way of raising your brand name. It makes a great option for gift giving, serving you to present or advertize your business enterprise among your valued clients, regardless of the case of your business organization.</p>
<p>1) These <a href="http://stores.shop.ebay.co.uk/oyster-card-holders-wallets">Oyster card holders</a> are also created from shiny PVC plastic. You can rather easily print over them with your own bespoke design. They are prepared from a great quality, strong and drip-dry material, which will protect the ticket and advertise your image at the same time.</p>
<p>2) They are graceful and cost effective items, and are available in a good range of colorings and sizes. Their brilliant colors will make it favourable for you to find them in your bag or breif-case. They also have a logo embossed on the cover. They are one of the most popular promotional items and permit a fantastic means of increasing your merchandising budget.</p>
<p>3) It has large pouches and is perfect for Bus Passes, charge plates, business organization cards or even photos. It arrives in a package and would make an ideal gift for that fantastic someone. It is a premium quality product, with a outstanding feel,look and is quite worthy for traveling. It functions very well as an brilliant little wallet and also helps you to stay organised in busy spots.</p>
<p>4) These Card wallets are also made from glossy PVC plastic. You can quite easily overprint them with your own tailored design. They are made from a great quality, strong and wash-and-wear material, which will protect the ticket and promote your brand at the same time.</p>
<p>5) Your customers will be able to move in vogue and protect their valued oyster card or identification at the same time and recalling who gave them such an deluxe present. It can be published in full gloss with a diversity of different refinements. By utilizing your business logo, you can suddenly shape this innocent object into an cute stunning promotional tool. This item can assist you to prompt your customers of your company brand, over and over again.</p>
]]></content:encoded>
			<wfw:commentRss>http://www.florondo.com/archives/2010/03/14/business-commercializing-demands-better-tools/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Hiring the Right Graphic Designer for Your Small Business</title>
		<link>http://www.florondo.com/archives/2010/01/02/hiring-the-right-graphic-designer-for-your-small-business/</link>
		<comments>http://www.florondo.com/archives/2010/01/02/hiring-the-right-graphic-designer-for-your-small-business/#comments</comments>
		<pubDate>Sat, 02 Jan 2010 13:50:26 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Brand Marketing]]></category>

		<guid isPermaLink="false">http://www.florondo.com/archives/2010/01/02/hiring-the-right-graphic-designer-for-your-small-business/</guid>
		<description><![CDATA[Every small business needs it, but not many have it. I am not talking
about cash flow, clients or even your product or services to sell. Yes, all
of these things are absolutely necessary. But, what I am talking about is
something most small business owners overlook. It is the need to hire
an expert graphic designer.
In a highly [...]]]></description>
			<content:encoded><![CDATA[<p>Every small business needs it, but not many have it. I am not talking<br />
about cash flow, clients or even your product or services to sell. Yes, all<br />
of these things are absolutely necessary. But, what I am talking about is<br />
something most small business owners overlook. It is the need to hire<br />
an expert graphic designer.</p>
<p>In a highly competitive marketplace, hiring an expert graphic designer<br />
can mean the difference in whether your product or service stands out<br />
and gets noticed or in having it lost in the fanfare generated by your<br />
business rivals.</p>
<p>Now, more than ever, hiring an expert to create your marketing and<br />
communication materials (also called collateral materials) is one of the<br />
most vital ingredients in the success of your small business.</p>
<p>Hiring the right graphic designer &#8212; a true expert &#8212; is a bit more involved<br />
than just randomly choosing someone from the Yellow Pages or hiring<br />
your third cousin because he is creative and owns a new computer.</p>
<p>If you are not careful, you may find yourself hiring the wrong person for<br />
the wrong reasons, which may cause more harm than good to your<br />
small business.</p>
<p>This is a big deal. After all, this person will be creating the look and<br />
identity of your small business seen by all of your prospects and<br />
customers. It is essential that you don&#8217;t just hire anyone.</p>
<p>Here are five things you need to do in hiring the RIGHT graphic<br />
designer for your small business.</p>
<p>Number 1: Understand that graphic design is an investment, not an<br />
expense. This investment will pay huge dividends for the image of your<br />
business and in determining its future success. You need to be willing to<br />
invest in hiring a qualified, experienced professional, rather than hiring<br />
the cheapest person you can find. The old adage that&#8230;you get what you<br />
pay for&#8230;is genuinely true.</p>
<p>Naturally, your budget is an important issue in choosing a designer. I am<br />
not saying you need to fork over thousands upon thousands of dollars to<br />
the person you hire. But, if you hire the cheapest you can find and shop<br />
on price alone, I promise, you will get exactly what you pay for.</p>
<p>Number 2: Not all graphic designers are created equal. Just because<br />
someone says that he/she is a graphic designer doesn&#8217;t mean that the<br />
person is necessarily worth his/her salt. The key here is to examine that<br />
person&#8217;s portfolio of work.</p>
<p>Graphic design is more than pretty pictures or cool graphics. It is a visual<br />
means of solving complex business problems by communicating the<br />
essence of your business message and personality. Therefore, when<br />
you are looking at the designer&#8217;s portfolio don&#8217;t just take a quick look.<br />
Dig in and ask many questions about the work.</p>
<p>What was the design problem? How was it solved? What was the<br />
concept behind the design solution? Why were the colors chosen? Why<br />
was the format chosen? What were the results? Was the client satisfied?</p>
<p>If the designer can&#8217;t answer these questions or answers with &#8220;I did it this<br />
way because it looks cool&#8230;&#8221; or &#8220;I used yellow because it is my favorite<br />
color&#8230;&#8221; move on.</p>
<p>Number 3: Hire a designer with experience. Someone fresh out of<br />
design school may be enthusiastic about working for you, but may not<br />
be the best investment you can make.</p>
<p>You should hire a designer who has, at the very least, three or more<br />
years of real world experience under his/her belt.</p>
<p>The more experience a designer offers, the better he/she will be able to<br />
steer you away from potential headaches and pitfalls. An experienced<br />
designer can suggest ways to handle your project that you may never<br />
have thought of before.</p>
<p>A seasoned designer will also have a good idea of what works and what<br />
doesn&#8217;t work, such as the best way to format a direct mail piece or which<br />
colors and fonts work best in conveying the message and feeling you<br />
are trying to communicate.</p>
<p>Experience relates back to the first point I made. Hiring an experienced<br />
designer is a better investment of your marketing dollars.</p>
<p>You probably wouldn&#8217;t feel comfortable hiring someone with little<br />
experience in medicine to perform surgery on you&#8230;the same can be<br />
said for hiring a designer. Essentially a designer is performing surgery<br />
on your business by constructing the look and feel of your design<br />
project.</p>
<p>Bottom line: real world experience is priceless.</p>
<p>Number 4: Check references. If the designer you are considering has<br />
done a stellar job for previous and/or current clients, that professional<br />
should not hesitate in giving you names of people that attest to that fact.<br />
No references should be taken as a big red flag.</p>
<p>When contacting references, which you should, ask questions about the<br />
overall experience with the designer.</p>
<p>Is the designer a professional? Would you use the designer again? Do<br />
you feel you got your money&#8217;s worth? Did he/she deliver the project<br />
within the timeframe and the budget upon which was originally agreed?<br />
Does the finished piece solve your problem? Ask, as many questions as<br />
you think will apply to your particular situation.</p>
<p>Number 5: Honestly discuss your budget. Budget is usually the<br />
proverbial 800-lb gorilla in the middle of the room. Most everyone has a<br />
budget in mind, but not many want to discuss it.</p>
<p>If you have done steps one through four, you will be close to hiring<br />
someone that is not a trained sales killer and is not just interested in<br />
taking all of your money, so you can be open and honest with them.</p>
<p>Having a candid discussion with the designer about what you can<br />
practically afford is vital, because:</p>
<p>First: It lets both of you know, right off the bat, whether you can work<br />
together. You won&#8217;t waste time wondering&#8230;how much is this going to<br />
cost me or do I have the money to hire this person?</p>
<p>Second: It will allow for a discussion of what you can expect in<br />
exchange for the money you will spend.</p>
<p>Obviously, the key is to hire a designer that can work within your budget.</p>
<p>To do that, you MUST have an honest and open discussion about<br />
money. No one wants a last minute surprise about what it will cost to<br />
work together.</p>
<p>One last thing&#8230;</p>
<p>You should view the graphic designer you hire as your strategic<br />
business partner and an invaluable member of your team. Sure, you can<br />
hire a pro just once to create only one specific design solution, but hiring<br />
a graphic designer with a rich breadth of capabilities and experience<br />
that you can tap into repeatedly is a much wiser investment.</p>
<p>As a small business owner, you have a vision, opportunity and direction<br />
for your business. The designer&#8217;s job is to come along side you and<br />
develop the best visual solution to fulfill that vision, opportunity and<br />
direction.</p>
<p>It is your brand. It is your image. It is your business message that the<br />
designer will be communicating visually. Make sure whomever you hire<br />
aligns with these key points discussed.</p>
<p>Hiring the RIGHT graphic designer really is THAT important.</p>
<div style="float: left; padding: 0px; margin: 0px; border-width: 1px 1px 1px 1px; border-style: solid; border-color: white; background-color: white"></div>
<p>Jeanna Pool is President of CATALYST creative, inc., located in Denver,<br />
Colorado. She helps small business owners who are really good at<br />
what they do, but struggle to market their services effectively to attract<br />
more clients on a consistent basis. She can be contacted at<br />
<a href="http://www.catalystcreativeinc.com" rel="nofollow">http://www.catalystcreativeinc.com</a> or call<br />
303.380.9100.</p>
]]></content:encoded>
			<wfw:commentRss>http://www.florondo.com/archives/2010/01/02/hiring-the-right-graphic-designer-for-your-small-business/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
	</channel>
</rss>
